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IRL or Online: Where Gen Z Is Really Shopping

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Gen Z shops everywhere and in every way—including many who still shop in person…

TL;DR

  • From resale apps to livestream sales, Gen Z is spreading their spending across more shopping channels than gens before them
  • Despite headlines about declining in-person traffic, plenty of Gen Z prefer to shop IRL, especially for clothes, shoes, and beauty items
  • Young adults are frequent mobile shoppers, especially with social and livestream shopping
Gen Z shops in more places—and in more ways—than any generation before them. They’re just as comfortable snagging something from a resale app, tuning into a livestream sale, or using TikTok Shop as they are buying from a traditional retailer. They’ll often mix and match touchpoints for one purchase: checking reviews on social, browsing in-store,...

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