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Why Nano-Creator Content Should Be Your Next Campaign

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Gen Z wants brands to work with smaller, more relatable creators—reposting their content and featuring them in ads… 

TL;DR

  • As mega-influencers lose Gen Z’s trust, brands should look to nano-creators for authentic marketing
  • Gen Z would love for brands to repost their content—as long as they’re properly credited
  • The majority of them would also be excited to see their content featured in full-on ads or brand campaigns
While mega-influencers might still dominate brand deals, when it comes to trust and relatability, their influence is starting to fade with Gen Z. Young consumers are increasingly skeptical of influencers flaunting lavish lifestyles, especially those who built their platforms on being “just like them,” leading many Gen Z to turn to people who feel more...

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