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Gen Alpha Media Exposure: How Europe Compares to North America

These three stats reveal some key differences in Gen Alpha’s media exposure in Western Europe and North America…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • In Europe, most young parents say their Gen Alpha kids watch video content on TV while less than half say so in North America
  • North American Gen Alpha are entertaining themselves on smartphones and tablets more than their Western European peers
  • WhatsApp is a lot more popular among European Gen Alpha than it is in North America
Across the world, tweens have been raised with access to tech devices, social media, video games, and the internet since they were young(er) kids, which has shaped their day-to-day lives and expectations. And while data from YPulse’s Tween Study trend report shows that young parents wait until their children are at least 10-years-old before giving them their own smartphone, kids aren’t waiting until they’re tweens to be hooked up to screens. Despite the UNESCO advising to keep screens away from under two-years-old, and parents trying hard to balance their kids’ screen time, the reality is that screens are an integral...

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