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Ballgowns and Broken Dreams: #BookTok’s Fyre Fest on The Viral List

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This week, the “Caveman Method” skincare routine, crunchy teens pushing extreme wellness, and backlash over a failed #BookTok festival are going viral…

TL;DR

  • The “A Million Lives Book Festival” promised a magical #BookTok-friendly experience, but quickly became a viral flop
  • The “Caveman Method” is skincare where...people stop washing their face entirely?
  • “Crunchy” teen influencers are ditching processed foods and mainstream products, but some viewers worry about the spread of misinformation
A Million Lives Festival is going viral on #BookTok for all the wrong reasons What was meant to be a dreamy #BookTok convention celebrating romantasy authors quickly unraveled into what attendees are calling the “Fyre Festival of the book world.” Readers and authors alike flocked to Baltimore last weekend, dressed in shimmering gowns and ready...

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