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These 3 Brands Are Turning Ads into Entertainment—and Gen Z is Tuning In

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From telenovelas to unscripted dinner parties, these three brands are proving advertainment is the way to win over young consumers… 

TL;DR

  • Young people want to be entertained by the ads they watch, and marketing is evolving to capture their attention
  • More brands are launching their own series and content, and Gen Z is open to it
  • e.l.f. Cosmetics, Tower 28, and Allbirds are three brands who have recently jumped in on the advertainment trend
Young consumers aren’t anti-advertising—they just want brands to get it right. These gens care less about whether a brand is marketing to them, and more about how it’s done. Does the ad feature diversity? Is it timely? Does it star someone they follow on TikTok? And—maybe most importantly—is it actually entertaining? Because if not, it’s...

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