Get up to speed quickly on any trend or topic

Example Ask: "What content has YPulse published recently about Gen Z fashions trends? Highlight any documents that cover the intersection of fashion and sustainability."

Conduct more comprehensive and efficient searches

Identify the right articles

Example Ask: “Which articles cover Gen Z and the state of their mental health? Provide a one sentence summary for each document.”

YPulse AI goes beyond just keyword search to surface the most relevant content for you (and can include the reasons for why!).

Analyze trends and changes in behaviors

Example Ask: “ How have Gen Z’s sustainable purchase behaviors shifted over time?”

YPulse AI for Starters can query through all articles we’ve published since 2013, so try asking how behaviors and preferences have shifted over time.

Compare audiences

Example Ask: “ Do young people in North America and Western Europe differ on the social issues they care about most?”

Remember! If YPulse AI can’t answer your audience question, this is likely because insights on that exact audience weren’t written directly in the articles. The tool is smart enough though to provide you helpful information on the closest audience available.

Tailor implications to your role or industry

Example Ask: “ How does the Attention Economy trend research apply to me as a marketer for a fashion brand?”

YPulse AI is able contextualize insights and trends based on the information you provide it. The more context you give about what you’re looking for, the more tailored the analysis can be.

Ask for AI generated recommendations and predictions

Example Ask: “ Recommend 3 product launch ideas for a new shoe line that incorporate findings from the Kidulting trend research.”

Validate / rebuke your ideas

Example Ask: “ Does YPulse have any insights that may validate the idea that my brand should partner more with athletes? Do any insights rebuke this idea?”

Frame your questions in this format to quickly identify supporting (or contrasting) insights and data.

Assist with brainstorming

Example Ask: “Brainstorm 5 presentation topic ideas on getting to know Gen Z.”

Learn from real life brand examples

Example Ask: “ What are recent examples of brands that Gen Z find authentic and why?”

Use YPulse AI to scan across years of articles that focus on brands and how they’re relating to young people.