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Growing Up Gen Alpha: How Europe Compares to America

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Insights into how Gen Alpha is uniquely growing up can help brands understand this next generation of consumers …

TL;DR

  • Gen Alpha is growing up with fewer siblings than previous gens, if any, in Europe
  • In Western Europe, the majority of young parents are trying gentle parenting
  • Gen Alpha in North America is more likely to already have access to their own tech device than in Western Europe
As Millennials and now even Gen Z step into parenthood, they bring with them unique perspectives and approaches that are reshaping traditional parenting norms to raise Gen Alpha. The youngest generation is already going through defining moments between the disruption of AI tools, the rise of virtual worlds games, and a rocky political environment—regardless of...

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