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Western Europe

Replay: Parents and Gen Alpha WE

This webinar summarizes all the key insights from one of our latest Western Europe behavioral reports, Parenting—which gives brands a unique understanding of Gen Alpha. More Gen Z and Millennials are now becoming parents and beginning to learn how to raise the next generation. And as they take on their new role of parent, they’re continuing to navigate new stresses and create their own approaches. Brands need to know exactly how young parents are unlearning, teaching, and navigating new parenting styles, and what it means for Gen Alpha. 

In this 30-minute webinar, you learn: 

  • What events and activities young parents want to share with their Gen Alpha kids
  • Where Gen Z and Millennial parents are looking for parenting advice
  • How European parents are navigating screen time with their kids 

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