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3 (Unexpected) Ways Young Europeans Differ from North Americans

iPhones, breakfast, and cigarettes: YPulse data shows differences between young people in Western Europe and North America others might not be taking note of…

Written and Edited by the YPulse Editorial Team

Jan 7 2025
North America, Western Europe

KEY TAKEAWAYS

Young Europeans are less likely to own an iPhone than their North American peers
Gen Z and Millennials in North America are less likely to eat breakfast on a typical weekday than in Europe
Smoking cigarettes is more popular among young people in Europe

Gen Z and Millennials in Western Europe and North America have distinct preferences, values, and behaviors that reflect their unique cultural environments. While it’s a known fact that young Europeans are a lot more into football (soccer) than their peers in North America, there are many other insightful differences between the two regions worth considering—from where they see their favorite influencers to how they view AI technology. This is why YPulse publishes over 50 reports every year based on over 90K interviews among 13-39-year-olds in five Western European countries: the U.K., France, Germany, Italy, and Spain. Our research helps brands...