The merch boom has never been bigger, and Gen Z has fully embraced products that show off their fandom for everything from TV shows to brands. In our latest trend report,
Merch Madness, our data shows that 91% of young consumers think they’ll buy merch in the future, and nearly all Gen Z and Millennials already have. But merch might look a little different than in the past—young people have different interests than previous gens and social media is fueling all new genres of merch young consumers have never seen before.
In this 30 minute webinar, you’ll learn:
- How young people are fueling new trends in the merch space
- Where and how they’re shopping for merch now
- What kinds of merch they’re actually looking to buy
Read the Merch Madness report here.
