Replay: Hobbies and Passions WE

This webinar summarizes all the key insights from our latest Western Europe behavioral report: Hobbies & Passions. Getting to know the hobbies of European Gen Z and Millennials reveals much more than just their personal interests—it’s a window into evolving trends in shopping, entertainment, and culture. From sports to reading, these offline activities remain incredibly popular, challenging the stereotype that young people are glued to their screens. Hobbies like painting and reading are central to how young Europeans connect with the world and express themselves. For brands, tapping into these passions is key to truly understanding this generation’s identity.

In this 30-minute webinar, you learn: 

• How many European Gen Z and Millennials have a hobby—and how much they spend on them
• What they’re passionate about and how they spend their free time offline
• The specific items young Europeans say they collect