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This webinar summarizes all the key insights from two of our latest Western Europe behavioral reports: Shopping & Retail and Luxury. Gen Z and Millennials are omnichannel shoppers—they’re going between socials to brand websites to brick-and-mortar stores to get everything on their shopping list. So, brands need to know exactly how young consumers want their shopping to be innovated to keep them coming back. Many of them have already purchased a luxury item—most big logos are European after all. But how can luxury brands showcase their unique value proposition to Gen Z and Millennials?
In this 30-minute webinar, you learn:
· How Gen Z shops, and how this gen is fueling social shopping
· How many young consumers have purchased luxury goods
· What are the top luxury brands young Europeans most want to own
YPulse uses data and content from it’s own report and article insights. See the content used to create this video below and dive deeper into the resource.
See the content used to create this webinar below and dive deeper into the resource.
