Around this time last year, TikTok Shop emerged as a major ecommerce competitor in the U.S., even for giants like Amazon. (Though it feels longer given the way it’s taken over the algorithm.) Retail Insight Network even reported that TikTok Shop aims to reach $470B in e-commerce sales within five years. But the platform’s sudden dominance has forced some countries, like Indonesia, to introduce regulations that ban social media commerce to protect local markets. So, while Gen Z and Millennials have already been shopping their feeds through influencer affiliate links on the app—TikTok Shop is making “one click” shopping even more addicting. In YPulse’s Shopping and Retail report, we’ve asked for years about social shopping habits and what young consumers data like most about online shopping in general. But with TikTok Shop creating an even further integrated social shopping experience than following a link from a profile to a site, we ask 13-39-year-olds directly about whether they’ve ever used the feature. YPulse data shows how many Gen Z...
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