Replay: Nano-Creators 101

This webinar summarizes all the key insights from our latest trend report: Nano-Creators 101. Influencers with millions of followers doing dozens of brand deals have lost some of their glow for Gen Z—if they say they like everything in #ads, can they really be trusted to mean it? But as we recently explored in our Influencers Anonymous trend report, there are tons of creators on socials with far lower follower counts making recommendations that hit home, in part because their low-key status equals a believable authenticity. So, brands need to be connecting with those nano- and micro-influencers; but how they connect with them, feature them, and compensate them is as important as doing it at all. And young people have a stance on how these brand relationships should be handled.

In this the 30-min webinar you’ll learn:

• How many Gen Z consider themselves creators, and how many already make branded content
• How to integrate content from small creators into major marketing campaigns
• Why your brand’s script might not work, even with the perfect creator—and examples of letting them take the wheel