At this point it (hopefully) goes without saying that social media is the way for brands to reach young consumers, who are paying attention to few other kinds of marketing. But the type of content a brand posts can make or break their performance, as not all things on their feed are created equal. To find out exactly what content will resonate with Gen Z and Millennials, YPulse’s Social / Mobile Marketing Preferences survey asks 13-39-year-olds directly, “What do you want to see on a brand’s social media?” Their top 10 responses have everything to do with innovation and nano-creators... They want to see nano-creators (real people like them) on brands’ feeds Nano-creators (i.e. regular people reviewing / using their products) are at the top of the list of what teens want brands to be posting—and are a very close second among young adults 18-24-years-old. As YPulse’s Influencers Anonymous trend report covered earlier this year, nano-creator content is a breath of fresh air to the youngest of consumers who...
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