All of our behavioral and trend reports, and the data underneath it.
Plus your brand’s score, and the freedom to ask on your own terms.
Everything in Prime, plus:
Prime and Pro are priced per region. Choose North America, Western Europe, or both.
United States and Canada
13-39-year-olds (add Tweens for 8-12-year-olds)
Behavioral and trend reports fielded in the region, each with its own Excel data file
700+ brands tracked in North America
United Kingdom, France, Germany, Italy and Spain
13-39-year-olds
Behavioral and trend reports fielded in the region, each with its own Excel data file
500+ brands tracked in Western Europe
Take both regions for 120+ reports a year across North America and Western Europe. Each region is priced separately: see the pricing table.
| Feature | Prime | Pro |
|---|---|---|
Reports and content | ||
| Behavioral, trend and special reports: 120+ a year across both regions | ✓ | ✓ |
| Daily articles | ✓ | ✓ |
| Gen Z and Alpha newsfeed | ✓ | ✓ |
| Monthly trend webinars | ✓ | ✓ |
Behavioral and Trend Survey Data | ||
| YPulse AI on published research and survey data | ✓ | ✓ |
| Excel data file with every report, cut by banners (preset audience cuts) | ✓ | ✓ |
| Trends over time: how answers have changed since earlier surveys, by age, gender and other standard demographics | ✓ | ✓ |
| Compare findings within a study’s respondent base: any age span, stacked demographics, groups based on how people answered | Not included | ✓ |
Brand tracking | ||
| Brand Tracker: 1,200+ brands, in field every week | Not included | ✓ |
| Awareness and Purchase Likelihood for your brand and competitors | Not included | ✓ |
| 20+ youth-centric diagnostics, like Cool, Innovative and Gets Me | Not included | ✓ |
| Benchmark brands included | Not included | ✓ |
| YPulse AI on Brand Tracker data | Not included | ✓ |
Support and access | ||
| Dedicated Customer Success Manager | ✓ | ✓ |
| Access for your whole organization | ✓ | ✓ |
Add-ons | ||
| YPulse MCP | Available | Available |
| YPulse Tweens | Available | Available* |
* Note: the YPulse Brand Tracker does not track 8-12-year-olds.
Every plan is a one-year subscription with access for everyone in your organization. Prices are per region and depend on your company’s headcount. A region is North America (the U.S. and Canada) or Western Europe (the U.K., France, Germany, Italy and Spain), and you can choose either or both.
| Company headcount | Prime | Pro | Benchmark brands included with Pro |
|---|---|---|---|
| 1-249 | $22,999 | $39,999 | 1 |
| 250-499 | $25,999 | $41,999 | 2 |
| 500-999 | $36,999 | $52,999 | 3 |
| 1,000-4,999 | $47,999 | $98,999 | 4 |
| 5,000-9,999 | $63,999 | $129,999 | 5 |
| 10,000-19,999 | $79,999 | $159,999 | 9 |
| 20,000-49,999 | $99,999 | $199,999 | 9 |
Need a different size or a different mix of regions? A demo gets you an exact quote.
Both attach to Prime or Pro.
Connect your AI to YPulse’s 21+ billion datapoints on Gen Z, Gen Alpha and Millennials, inside Claude, ChatGPT, Copilot, Gemini or Slack. Every figure is survey-backed and traceable to its source.
What your AI can read depends on your plan: Prime covers our reports and survey data, and Pro adds the Brand Tracker. Learn more about YPulse MCP
Research on 8-12-year-olds in North America. Eight reports a year, fully integrated with YPulse AI. Add it to any subscription.
