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North America

Who Will Gen Z Vote for Now?

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After the ballot shakeup, we again asked young people who they would vote for if the election was today…

TL;DR

  • Kamala Harris has gained substantial ground compared to Biden’s previous support, particularly among young women, people of color, and the LGBTQ+ community
  • Trump continues to hold a strong base, particularly among young males
  • The race is tight though and fewer voters are undecided than they were in May
Earlier this year, YPulse’s 2024 Election report data showed young people were not happy about having to choose between President Biden and former President Donald Trump. In turn, there was a significant number (24%) of Gen Z and Millennials old enough to vote were undecided—a stark shift from previous years. When we reported on who...

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