Gen Z is reshaping the entertainment industry (as always) in some creative new ways and brands should be keeping up if they want to connect with this gen. One of the best ways to know what Gen Z is looking for in the entertainment they watch is through viral content. It’ll tell you exactly what movies / TV shows and genres are resonating with them the most from romcoms to gaming adaptations, and even the most unexpected faves. (Suits is a comfort show now?) And for streamers especially, the way young viewers consume content is as important to understand as...