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Subculture Series: TikTok DJs

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Subcultures are what drive Gen Z’s interests—and YPulse’s Subculture Series explains how brands can engage with these hyper-passionate communities…

TL;DR

  • Both comedic and professional TikTok DJs are on the rise, especially since Universal Music Group pulled their catalogue from the platform
  • DJs like Nick Spinelli, DJ Mandy, and DJ Lilli have gained mass followings from their engaging and unique mixes
  • Brands can—and should—leverage TikTok DJs for creative and viral audios in their brand content
YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month,...

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