Elmo’s Twitter Check-In Has Users Trauma Dumping on The Viral List

We round up the most viral moments of the week…

  • Elmo took to X (Twitter) to ask how everyone’s doing—and thousands of users let the Muppet know how they really feel
  • #CorporateTok is sparking a debate amongst Gen Z workers about making sacrifices when it comes to work-life balance
Elmo asked how Twitter is doing and the responses held nothing back  Earlier this week, @Elmo (yes, Elmo from Sesame Street) took to X (Twitter) to ask a wholesome “How is everybody doing?” But with over 200M views on the post and 18K replies (plus 58K retweets), the brand was probably not prepared for what followed, though it may have been the best happy accident. Users immediately took to trauma dumping their feelings (as Gen Z and Millennials love to do online) on the Muppet. Between truly honest emotional gifs and admissions that “things are not great,” the chaos was so intense, Sesame Street’s official X account tweeted out mental health resources.   The world is burning around us, Elmo. pic.twitter.com/c3swrzHWYY — Steven (@StevenMcinerney) January 29, 2024 Celebs like T-Pain and Rachel Zegler even joined in on the wellness check, writing: “I’m just looking for somebody to talk to and show me some love if you know what I mean” and “resisting the urge to tell elmo that i am...

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