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6 Fashion & Beauty Trends Gen Z is Leading in 2024

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The new year means new fashion looks and beauty focuses—and experts are predicting these six trends will be popular with young consumers…

TL;DR

  • Experts predict bows, rosettes, metallics, and silver will take over the fashion and accessory scene this year
  • Manicures and “babygirl” men will inspire the fashion and beauty world for men to expand
  • Body/protective care, blue hues, and clashing cores will forge a new path for beauty and style that bring young consumers joy
Trends in fashion and beauty often evolve based on societal shifts, pop culture, and in the case of Gen Z, individual expression. Brands should stay attuned to emerging subcultures, retro affinities, and unconventional / unapologetic standards for this year’s biggest trends. Beauty trends will continue to lean towards unique looks, but young consumers will certainly...

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