2023 is almost coming to a close, and we’re looking back at the last year to find out which stories about Gen Z were the most valuable to our readers. This year, our most popular content gave an inside look at the top social causes they care about, their top brands, what they want to see on social media, and more. Here are the top 10 most-read YPulse articles of the year:  1. Which Social Causes & Issues are Gen Z and Millennials Most Passionate About in 2023?  Each time YPulse asks Gen Z and Millennials which social causes / issues they’re passionate about, their answers fluctuate, reflecting the current state of the world around them. Six months ago, abortion and birth control was on the top of their minds, rising to second on their list. A year ago, the COVID-19 pandemic was still a top three issue for these gens. But now, their priorities have shifted again, and YPulse data shows they’re passionate about a few new causes and issues, as well as feeling more strongly about some they’ve thought about...