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Duolingo’s Hiring an Owl Trainer on The Viral List

We’re rounding up the most viral moments of the week…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • A fake “owl trainer” job listing for Duolingo’s famous mascot lists some hilarious responsibilities, but shows just how ridiculous some job ads that Gen Z encounter are
  • Slang like fanum tax, gyatt, and rizzler prove even Gen Z is perplexed by Gen Alpha internet memes
  Duolingo’s viral fake job ad is a lesson in branding and recruitment  In the landscape of digital marketing and talent acquisition, Duolingo, the Gen Z-fave language-learning software, recently unveiled a brilliant campaign that has the internet buzzing. In a job listing like no other, featuring the beloved and quirky mascot Duo the owl, the fictional “owl trainer” job ad served as a creative ploy to attract top talent and connect with their audience in the brands typical satirical way.  The Duolingo job listing, while tongue-in-cheek, ingeniously mirrored the elements of real job postings and played on the common perceptions...

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