YPulse is tracking the viral trends taking the internet by storm daily, and this summer we noticed how one in particular has been shifting the online landscape, especially in fashion and subcultures. If you’ve been frequenting TikTok, you may have noticed that what was once dubbed “core aesthetics” has manifested into various types of “girls”—and this summer was all about fruit. Basically, TikTok can’t stop creating new subgenres of people by their look and vibe, like Strawberry Girl, Lemon Girl, and what may be considered the most prominent this summer: Tomato Girl. But with the speed at which the newest “girl” comes and goes, brands need to know how they can connect with viral trends that can relate to their product or identity—and fast. Hunt’s was quick to jump on the viral Tomato Girl Summer trend, releasing a collection of tomato shaped earrings, tote bag, and baby-tees in collaboration with sustainable fashion brand Lisa Says Gah! The aesthetic of the merch appropriately capture the old Italian vibes the trending...
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