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Gen Z & Millennials Need Brands’ Help to Get Outdoors

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Gen Z and Millennials like spending time outdoors, but they need help from brands to make it more accessible…

TL;DR

  • Gen Z and Millennials want to spend more time outdoors when traveling and in their everyday lives
  • The top outdoor activities they enjoy are swimming, going to the beach, hiking, and camping
  • But young people want help making the outdoors more accessible to them—which brands can provide
YPulse data shows both traveling and spending time outdoors are important to the majority of Gen Z and Millennials, and they view both as top contributors to their overall happiness and well-being. And yet, YPulse’s Health and Fitness report shows that the majority of young consumers wish they had more time and skills for outdoor...

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