It is crucial for any brand wanting to reach Gen Z in Western Europe to identify which brands are gaining their affinity the most—and how. Gen Z have an enormous influence over many industries, and brands are constantly trying to adapt their marketing to appeal to this generation. But, some are clearly more successful than others, excelling with their brand messaging, product offerings, and status among the gen to earn themselves the title of a top brand—and YPulse data shows exactly which brands are. YPulse monitors the brand health of over 600 brands in Western Europe across 20 distinct youth-centric diagnostics including which brands they think are eco-friendly, reflect diversity, are innovative, and more. These 20 individual measures are then compiled in our brand tracker into YScore+: an overall snapshot of how your brand is performing among 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, with all brand diagnostics and scores available to Pro subscribers via our brand dashboards*. Today we’re giving you the latest list of the...