Keeping up with Gen Z has never been more important than it is right now. With how much time they spend on social media (upwards of 7 hours a day on average), they’re being exposed to brand content constantly. And as this gen continues to grow into their spending power as teens and young adults, winning their affinity is key to staying on succeeding as a brand. So, knowing Gen Z’s top affinity scoring brands, and how and why they’re ranking so high, shows exactly what brands need to do to earn these consumers’ love. YPulse’s Brand Tracker monitors the brand health of over 600 brands in North America on a weekly basis, revealing 13-39-year-olds’ affinity for brands across industries. The brand data looks at 20 youth-centric diagnostics, including which brands they think are cool, reflect who they are, are talked about, reflect diversity, make the world better, get them, and more. All of these individual measures then roll up into YScore+; an overall snapshot of how...
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