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Nike and Fortnite Created the Ultimate Phygital Experience on The Viral List

Jun 23 2023

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We round up the most viral moments of the week…

TL;DR

Nike and Fortnite have created a new phygital experience with “Airphoria,” furthering their partnership
TikTok users are sharing what / who makes them happy and calling them their “glimmers,” which is essentially anything that’s the opposite of a trigger
"Fourth Wing" by Rebecca Yarros is #BookTok’s newest fantasy obsession and it’s providing them with the ultimate form of escapism

Sneakerheads, this one’s for you. @nike Explore Airphoria in Fortnite and receive the Air Max 1 '86 Back Bling! https://t.co/0CMQ7v5DYb pic.twitter.com/ZLuP2e7veG — Fortnite (@FortniteGame) June 20, 2023 In their new collab with Fortnite, Nike is making the metaverse cool again Gaming meets fashion as part of Nike’s limited-edition “Airphoria” metaverse gaming experience on the Gen Z-loved gaming platform....

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