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NA vs WE: How Young Consumers in Both Regions Follow The News

These three stats tell you how young consumers in North America and in Western Europe differ when it comes to following the news…

Written and Edited by the YPulse Editorial Team

Jun 15 2023
North America, Western Europe

KEY TAKEAWAYS

Young Europeans are more likely to be following the news than their North American peers
While social media is the top source young consumers turn to for news, young North Americans are relying on it more
The majority of European Gen Z and Millennials feel the need to take breaks from following the news, but not as much as young consumers across the Atlantic

Gen Z and Millennials live in an era where they are inundated with information; news is a 24/7 cycle they’re connected to, even if it sometimes stresses them out. It’s no longer just traditional sources like TV and print that they’re looking to, their social media feeds provide them with more access than ever before. Though, as viral headlines suggest, misleading information and fake news are issues they’re worried about. YPulse digs into all these topics and more in our recent News Consumption and Trust Report: we ask how often Gen Z and Millennials check the news and what platforms...