Gen Z may be the most environmentally-conscious generation ever—however, that doesn’t mean they’re actually engaging with the outdoors. In fact, many young people—particularly people of color—say they feel too intimidated by outdoor activities and don’t even know where to begin.
They need brands to lead them outside.
Over 45 minutes, YPulse youth expert Anastasia Pelot will share insights into the Gen Z profile, their attitudes toward the outdoors, and strategies on how outdoor brands can tap into this generation. You’ll learn:
- Insights into the diverse, tech-savvy, and socially conscious nature of Gen Z
- Gen Z’s high expectations for brands, products, and marketing
- The latest trends, challenges, and opportunities in the Gen Z market for outdoor brands.
Try Daily Intelligence free for three months. Use code outdoorretailer23 at checkout. Cancel anytime during your trial period to avoid charges. Sign up now.
Streamlined Gen Z analysis and insights for faster decision-making. Use code OUTDOORRETAILER23 at checkout. Cancel anytime during your trial period to avoid charges.
