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Western Europe Monthly Trend Webinar • March 7 • 9 a.m. ET
(2 p.m. BST / 8  a.m. CT / 6 a.m. PST)

Exclusively for YPulse Western Europe Prime and Pro subscribers

Kidulting

Gen Z might just be growing up, but they’re embracing their inner child along the way 

Get all the key insights from our latest western europe trend report: Kidulting. Editorial Director Anto Ficatier will walk you through how European Gen Z is putting their own spin on the trend Millennials started. Where the older gen made buying toys or reconnecting with childhood media a norm for young adults, Gen Z is taking it further as a method of self care. The young gen has had their fair share of struggles (or more) growing up, so they’re using newfound adult freedom and budgets to take care of their inner child. Whether buying toys, which are now being made with young adults in mind, watching childhood classic shows, or even attending experiences based on new kids’ media, this gen is growing up by staying young. 

In this 30-minute webinar, you’ll learn:

  • Why European Gen Z isn’t letting go of their inner child; what drives them to buy toys and watch media made for younger consumers
  • The toys that European Gen Z are buying for themselves and the media they’re watching—whether nostalgia connects them to it or not
  • The kinds of experiences brands can engage with to attract this gen of playful adults

In the meantime, access the full report here!

Your Trend Instructors

Anto Ficatier
Editorial Director

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