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A daily decoding of what brands need to understand about young consumers,
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Behavioral Reports

Weekly reports on changing youth behaviors in finance,
shopping, media, and more.

Trend Reports

Monthly deep-dives into the trends being driven by
Millennials and Gen Zs, impacting what they want
from brands.

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assessing youth affinity for 400+ brands
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“The learnings from our [YPulse subscription] directly led to each of the business opportunities tested being moved forward.”

Dan Jahnke | Senior Director, Global Shopper & Consumer Insights, The North Face

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