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THE TEEN TOP 25

Diverse Brands 2024

From Nike Dunks to NBA slam dunks, find out the top brands that 33,377 teen across North America and Europe say best reflect diversity.

Why Diversity Matters to Gen Z

Gen Z is redefining brand relationships through the lens of diversity. As the most diverse generation in history—with 50% identifying as people of color—they’re not just hoping for representation; they’re demanding it. Their purchasing power is guided by authenticity, representation, and genuine commitment to inclusion.

Our Top 25 Diverse Brands list showcases the companies that are getting it right. But what about your brand?

Get a free 1:1 brand consultation to find out →

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Learn how Gen Z perceives your brand, what they want to see from brands, and how you can connect on diversity and other core values.

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Three Things You Need to Know Now About Gen Z, Brands, and Diversity Right Now

Gen Z and Millennials expect brands to reflect diversity across all offerings and operations - it's not a trend, but a core value that drives their purchase decisions
Success means going beyond marketing to create products and services that serve diverse customers, backed by genuine DEI initiatives and transparent practices
Top-performing brands like Nike and Savage x Fenty demonstrate that authentic commitment to diversity creates competitive advantage with young consumers

These insights and the data below are collected from the 2024 Diverse Brands Report, exclusive to YPulse enterprise subscribers. Learn how you can become one. Already a subscriber? Download the report here.