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THE TEEN TOP 25

Diverse Brands 2024

From Nike Dunks to NBA slam dunks, find out the top brands that 33,377 teen across North America and Europe say best reflect diversity.

Why Diversity Matters to Gen Z

Gen Z is redefining brand relationships through the lens of diversity. As the most diverse generation in history—with 50% identifying as people of color—they’re not just hoping for representation; they’re demanding it. Their purchasing power is guided by authenticity, representation, and genuine commitment to inclusion.

Our Top 25 Diverse Brands list showcases the companies that are getting it right. But what about your brand?

Get a free 1:1 brand consultation to find out →

Book Your Free Gen Z Brand Consultation

Learn how Gen Z perceives your brand, what they want to see from brands, and how you can connect on diversity and other core values.

Current YPulse Subscribers: Click here to contact your Customer Success Manager

Three Things You Need to Know Now About Gen Z, Brands, and Diversity Right Now

Gen Z and Millennials expect brands to reflect diversity across all offerings and operations - it's not a trend, but a core value that drives their purchase decisions
Success means going beyond marketing to create products and services that serve diverse customers, backed by genuine DEI initiatives and transparent practices
Top-performing brands like Nike and Savage x Fenty demonstrate that authentic commitment to diversity creates competitive advantage with young consumers

These insights and the data below are collected from the 2024 Diverse Brands Report, exclusive to YPulse enterprise subscribers. Learn how you can become one. Already a subscriber? Download the report here.

The Teen Top 25 Diverse Brands in North America

01

Nike

55%

02

YouTube

54%

03

TikTok

53%

04

Instagram

47%

05

Savage x Fenty

50%

06

NBA

50%

07

PINK

48%

08

NFL

47%

09

Temu

46%

10

Coca-Cola

45%

11

Target

45%

12

TikTok Shop

44%

13

Fenty Beauty

44%

14

The Home Depot

44%

15

Doritos

43%

16

Duolingo

44%

17

Amazon

43%

18

PBS Kids

43%

19

Netflix

42%

20

Gatorade

42%

21

Google

42%

22

Victoria’s Secret

41%

23

Ben & Jerry’s

41%

24

Ulta Beauty

41%

25

Apple Pay

40%

Got questions on how you can connect with teens and young adults on diversity?

Book your free Gen Z brand consultation today.

The Teen Top 25 Diverse Brands in Western Europe

01

Nike

53%

02

TikTok

50%

03

YouTube

48%

04

Instagram

47%

05

WNBA

46%

06

El Corte Inglés

45%

07

Netflix

45%

08

PayPal

43%

09

Adidas

43%

10

Amazon

42%

11

Jordan

41%

12

Intimissimi

41%

13

Undiz

40%

14

Apple

39%

15

Google

39%

16

Coca-Cola

39%

17

FIFA World Cup

38%

18

Premier League

36%

19

Spotify

36%

20

Tezenis

36%

21

Kinder

36%

22

Etam

36%

23

H&M

36%

24

FFF

35%

25

35%