WE Personal Finance & Services Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

The pandemic threw a wrench in European Gen Z and Millennials’ work lives. But after a year of instability, young Europeans are feeling fairly stable. More than three in five have a paying job, and they largely report feeling positive about their financial futures. But most want advice on how to better manage their finances, and they’re turning to social media and online platforms to get it.

In this report, we dive into Western European 13-39-year-olds’ feelings around their financial situation, what their personal finances look like right now, and the brands that are helping young consumers become financially savvy.

Download the full report for insights on: 

  • The employment status of young European consumers and their feelings about money
  • The young consumer group that is more likely to feel worried and overwhelmed about money
  • The impacts of debt, both mentally and socially, and how it impacts their everyday lives
  • Who / where they are turning for financial advice and how brands are getting involved

Report length: 13 pages

Based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Italy and Spain, fielded in August 2021 

Additional survey content for Pro users: How COVID has affected young peoples’ personal finances, specific financial accounts they currently have, feelings about preparation for retirement, and biggest financial priorities right now.

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