Reports

Social Media Monitor Report
A closer look at young consumers’ most used social networks today reveals that not ever...
Fashion Preferences and Style Report
The quarantine-driven shift towards at-home wear made significant impacts on young cons...
Shopping and Retail Report
With many physical stores closed down for a significant portion of last year, young con...
Celebrities and Influencers Report
Last year, pandemic-related influencer and celebrity scandals were numerous, and as bra...
Gender Blur Trend Report
Gender stereotypes are being broken and “masculinity” / “femininity” as they were once ...
Media Consumption Report
Gen Z and Millennials have more media content available to them than any generations be...
Gen Z and Brands Special Report
Gen Z is aging up, and an increasing focus for many brands. They’re setting trends onli...
Health, Drugs, and Risky Behavior Report
2020 brought a pandemic, lockdowns, and other challenges that young people have never f...
Fitness Report
The fitness industry was heavily impacted by the pandemic in 2020. The once Wellness In...
Fintech Report
For some time, the emergence of technology in the financial space was a competitive edg...
News Consumption and Trust Report
Most young people are keeping up with the news passively, by consuming it where they ha...
Representation in Action Trend Report
Gen Z and Millennials are the most diverse generations in history, with half of these g...
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