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News

North America
Coach created a new content series for Gen Z called “&Coach.”
Coach created a new content series for Gen Z called “&Coach.” Dubbed “a new mod...
North America
Bumble created a new YouTube dating advice show.
Bumble created a new YouTube dating advice show. The brand knows all about young pe...
North America
A new free online tool can identify AI-generated music on Spotify, Apple Music, and more.
A new free online tool can identify AI-generated music on Spotify, Apple Music, and...
North America
Crocs is the first U.S. footwear brand to embed TikTok Shop into a microdrama. 
Crocs is the first U.S. footwear brand to embed TikTok Shop into a microdrama. Croc...
North America
Love Island USA is coming to movie theaters.
Love Island USA is coming to movie theaters. YPulse predicted streamers would be pu...
North America
In other news…
A new survey shows that Gen Z spends more time on Spotify’s mobile app than they do...
North America
Chrome Hearts is having its moment with Gen Z.
Chrome Hearts is having its moment with Gen Z. According to Coveteur, Chrome Hearts...
North America
Gen Z is rejecting expensive wedding culture.
Gen Z is rejecting expensive wedding culture. According to new data by Talker Resea...
North America
Anua launched a new campaign film centered on KPop Demon Hunters.
Anua launched a new campaign film centered on KPop Demon Hunters. The K-beauty bran...
North America
Millennial and Gen Z politicians want to fix the U.S. housing market.
Millennial and Gen Z politicians want to fix the U.S. housing market. Rising housin...
North America
Some Gen Z is choosing vintage activewear over modern styles.
Some Gen Z is choosing vintage activewear over modern styles. For years, matching worko...
North America
In other news…
Add parasocial relationships with prediction markets and you get $1.5M in bets on T...

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