News
North America
Coach is turning Gen Z’s favorite hobby into an accessory.
Coach is turning Gen Z’s favorite hobby into an accessory. Last week, one of Gen Z’s fa...
North America
Dutch Bros is staying cold to attract Gen Z.
Dutch Bros is staying cold to attract Gen Z. While Starbucks still owns nearly half of ...
North America
Young professional athletes are already building their post-retirement careers on LinkedIn.
Young professional athletes are already building their post-retirement careers on Linke...
North America
The Children’s Place is launching a campaign that reflects kids’ growing household influence.
The Children’s Place is launching a campaign that reflects kids’ growing household infl...
North America
Instagram made an official finsta.
Instagram made an official finsta. Gen Z has had finstas for years, posting for a small...
North America
Gen Z is bringing back the pop-culture crowded Y2K bedroom.
Gen Z is bringing back the pop-culture crowded Y2K bedroom. The “nestalgia” trend has y...
Western Europe
In the U.K., Roblox’s ecommerce is growing faster than TikTok Shop with Gen Z.
In the U.K., Roblox’s ecommerce is growing faster than TikTok Shop with Gen Z. While Ti...
Western Europe
YouTube dominates German kids’ entertainment.
YouTube dominates German kids’ entertainment. A new study on 2-12-year-olds and their p...
Western Europe
In London, corporate #WorkTok is making the office feel trendy (again).
In London, corporate #WorkTok is making the office feel trendy (again). YPulse told you...
Western Europe
Despite the headlines, British Gen Z might not be experiencing a religious revival.
Despite the headlines, British Gen Z might not be experiencing a religious revival. For...
Western Europe
Young French workers aren’t as committed to long, communal lunches as older gens.
Young French workers aren’t as committed to long, communal lunches as older gens. While...
North America
Schools are bringing back teaching cursive.
Schools are bringing back teaching cursive. More than half of the states now require or...