News
North America
Hockey stick Pride Tape is trending, thanks to Heated Rivalry.
Hockey stick Pride Tape is trending, thanks to Heated Rivalry. Hardly a day goes by tha...
North America
Teens aren’t getting enough sleep—but social media isn’t to blame.
Teens aren’t getting enough sleep—but social media isn’t to blame. A national Youth Ris...
North America
Apple is trying out a new Gen Z-style marketing approach.
Apple is trying out a new Gen Z-style marketing approach. For more than thirty years, A...
North America
Teens and twentysomethings are loving the (new) mall experience.
Teens and twentysomethings are loving the (new) mall experience. For older gens, one of...
North America
Sports betting and prediction markets are the new popular risky investment.
Sports betting and prediction markets are the new popular risky investment. While headl...
North America
Gen Z is adopting more cats, and Rover is adjusting in response.
Gen Z is adopting more cats, and Rover is adjusting in response. While pet-care brands ...
North America
Roblox is cleaning up profanity in chats with AI (instead of censoring it).
Roblox is cleaning up profanity in chats with AI (instead of censoring it). Previously,...
North America
Paris Fashion Week just welcomed its first tween designer.
Paris Fashion Week just welcomed its first tween designer. After making his NYFW debut ...
North America
Physical media is popular among Gen Z in one key way: DVDs.
Physical media is popular among Gen Z in one key way: DVDs. YPulse has debunked the cla...
North America
Brands are expanding their micro-creator programs with gamified rewards.
Brands are expanding their micro-creator programs with gamified rewards. The model of w...
North America
Nuuly is driving a new consumer adoption of clothing rentals.
Nuuly is driving a new consumer adoption of clothing rentals. Instead of existing just ...
North America
The Drama’s promo wins continue—this time with a Vegas chapel.
The Drama’s promo wins continue—this time with a Vegas chapel. Gen Z was hooked by A24’...