News
North America
TikTok “mystery scoop” content is riding the blind box success wave.
TikTok “mystery scoop” content is riding the blind box success wave. In case you’ve nev...
North America
We called it! Gen Z is transforming movie-going.
We called it! Gen Z is transforming movie-going. YPulse predicted that in 2026, Gen Z a...
North America
Parents might cut back on screen time at home, but screens in schools are another story.
Parents might cut back on screen time at home, but screens in schools are another story...
North America
It’s no longer uncommon for teen creators on Roblox to earn millions.
It’s no longer uncommon for teen creators on Roblox to earn millions. YPulse has covere...
North America
Pixar’s new movie built an early Fortnite fanbase.
Pixar’s new movie built an early Fortnite fanbase. Tom Lizard first appeared briefly in...
Western Europe
Frasers Group just hired a TikTok creator as their new fashion consultant.
Frasers Group just hired a TikTok creator as their new fashion consultant. Last year, 2...
Western Europe
Some authors are realizing that good writing may not be enough to attract young readers.
Some authors are realizing that good writing may not be enough to attract young readers...
Western Europe
Formula 1 is facing calls to rethink its tobacco sponsorships given its large young viewership.
Formula 1 is facing calls to rethink its tobacco sponsorships given its large young vie...
Western Europe
Nothing beats the thrill of live music for young Brits.
Nothing beats the thrill of live music for young Brits. Data from the Express’ Strike a...
Western Europe
Instagram accounts are helping revive interest in British pubs.
Instagram accounts are helping revive interest in British pubs. Nearly 400 pubs closed ...
North America
Gen Z is missing the early days of TikTok.
Gen Z is missing the early days of TikTok. While there’s no doubt that TikTok is still ...
North America
Coach’s former CEO says Gen Z shops like the ‘60s gen.
Coach’s former CEO says Gen Z shops like the ‘60s gen. It’s no secret Coach has a major...