News
North America
Speaking of trends coming back, grunge is returning for some Gen Z girlies.
Speaking of trends coming back, grunge is returning for some Gen Z girlies. Bringing ba...
North America
Love Story is bringing back minimalism thanks to Gen Z’s fave style icon.
Love Story is bringing back minimalism thanks to Gen Z’s fave style icon. YPulse told y...
North America
Gen Z is bringing day drinking back in their own way as they move social drinking earlier.
Gen Z is bringing day drinking back in their own way as they move social drinking earli...
North America
Status symbols are changing for Gen Z.
Status symbols are changing for Gen Z. While previous generations’ fashion was the go-t...
North America
Tinder is (once again) announcing new features in a bid for Gen Z singles.
Tinder is (once again) announcing new features in a bid for Gen Z singles. With constan...
North America
Clinique is partnering with two young athletes for their first “creator-led” campaign.
Clinique is partnering with two young athletes for their first “creator-led” campaign. ...
North America
The KPop Demon Hunters hype is not over.
The KPop Demon Hunters hype is not over. Love for Netflix’s most popular film ever is i...
North America
Speaking of Disney+, they’re launching a vertical video feed—and we called it.
Speaking of Disney+, they’re launching a vertical video feed—and we called it. Going in...
North America
Disney is buying up more kids’ IP, including Cocomelon.
Disney is buying up more kids’ IP, including Cocomelon. The prolific kids’ show is bein...
North America
Old Spice is revamping an old campaign about clingy moms for Gen Z.
Old Spice is revamping an old campaign about clingy moms for Gen Z. Calling back to the...
North America
YouTube is committing $20M toward teens’ online literacy.
YouTube is committing $20M toward teens’ online literacy. Young people and their parent...
North America
Apple’s next emoji launch is getting tons of hype—even from brands.
Apple’s next emoji launch is getting tons of hype—even from brands. The new “distorted ...