News
North America
Brands are making celebs stakeholders to appeal to Gen Z.
Brands are making celebs stakeholders to appeal to Gen Z. Charli XCX just became a bran...
North America
Gen Z graduates are booing commencement speakers who mention AI.
Gen Z graduates are booing commencement speakers who mention AI. At the University of A...
North America
SHEIN may be buying Everlane, a formerly sustainable Millennial fave.
SHEIN may be buying Everlane, a formerly sustainable Millennial fave. Everlane’s busine...
North America
Ally is poking fun at real bank branches in a new campaign.
Ally is poking fun at real bank branches in a new campaign. The online-only bank knows ...
North America
Spotify users were not fans of the brand’s temporary disco ball logo.
Spotify users were not fans of the brand's temporary disco ball logo. For the plat...
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In other news…
A new report shows that two microdrama apps ReelShort and DramaBox are the most-dow...
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Gen Z’s sports fandom is driven by the voices they listen to (literally).
Gen Z’s sports fandom is driven by the voices they listen to (literally). YPulse’s Spor...
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NYU students pushed back on Jonathan Haidt speaking at their graduation.
NYU students pushed back on Jonathan Haidt speaking at their graduation. Last week, stu...
North America
On the other hand, some Gen Z are taking out loans just to pay their bills.
On the other hand, some Gen Z are taking out loans just to pay their bills. Gen Z strug...
North America
Are more Gen Z young adults becoming homeowners?
Are more Gen Z young adults becoming homeowners? The median first-time homebuyer is now...
North America
Say hello to KPop Demon Hunters trading cards.
Say hello to KPop Demon Hunters trading cards. After announcing a world concert tour, f...
North America
In other news…
Despite a decade-old pre-registration program, less than 12% of eligible California...