News
Western Europe
European Gen Z is investing way more into their weddings than previous gens.
European Gen Z is investing way more into their weddings than previous gens. YPulse...
Western Europe
Brands are making celebs stakeholders to appeal to Gen Z.
Brands are making celebs stakeholders to appeal to Gen Z. Charli XCX just became a ...
Western Europe
Some Gen Z shoppers are “serial returners.”
Some Gen Z shoppers are “serial returners.” New research shows 53% of Gen Z shopper...
Western Europe
Gen Z’s love for pickles is taking over the British festival season.
Gen Z’s love for pickles is taking over the British festival season. Events like Th...
Western Europe
Paris jazz clubs are drawing in more Gen Z.
Paris jazz clubs are drawing in more Gen Z. Across the city, venues like Caveau de ...
North America
In other news…
Gen Z's snail mail clubs are only growing: Pinterest data shows a 245% spike i...
North America
Today’s teens are drinking less than their parents did.
Today’s teens are drinking less than their parents did. According to the University...
North America
Lowe’s is doing another partnership with MrBeast to draw in Gen Alpha.
Lowe’s is doing another partnership with MrBeast to draw in Gen Alpha. In a push to...
North America
Gen Z women outpace men in homeownership—but still, few young people are owners at all.
Gen Z women outpace men in homeownership—but still, few young people are owners at ...
North America
Nearly half of Gen Z are living paycheck to paycheck.
Nearly half of Gen Z are living paycheck to paycheck. According to new data from Ba...
North America
Gen Z is obsessed with adding “whimsy” to their days. (Again!)
Gen Z is obsessed with adding “whimsy” to their days. (Again!) Whether it’s adding ...
North America
In other news…
In LA, Gen Z are gathering for knit nights—the kind of crafty, analog activities dr...