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Gen Z Turned These 3 Apps into Their New Social Media

Social media just doesn’t feel social enough to Gen Z, so they’re turning to other apps to connect in ways that feel more personal…

Written and Edited by the YPulse Editorial Team

Dec 2 2025
North America

KEY TAKEAWAYS

Gen Z is on Partiful, bringing the fun to party planning by turning every event into a mini social hub
Letterboxd is one of Gen Z’s favorite ways to join conversations around big movie releases and shared film tastes
On Strava, Gen Z builds community through running, workouts, and mutual fitness motivation

Sure, Gen Z still uses Instagram, Snapchat, and TikTok excessively, if YPulse data shows anything. But many are tired of algorithm-fed content and the pressure to perform like an influencer. There’s a growing sentiment that smaller, niche digital spaces are more social. So, they’re flocking to apps that, in the eyes of older gens, might not seem like natural places to find community, but to Gen Z, feel more intimate and interest driven. (Like how Facebook felt for Millennials in its early days.) We’ve seen this appetite fuel the rise of platforms like Discord, Twitch, and BeReal, because they prioritize...