Sure, Gen Z still uses Instagram, Snapchat, and TikTok excessively, if YPulse data shows anything. But many are tired of algorithm-fed content and the pressure to perform like an influencer. There’s a growing sentiment that smaller, niche digital spaces are more social. So, they’re flocking to apps that, in the eyes of older gens, might not seem like natural places to find community, but to Gen Z, feel more intimate and interest driven. (Like how Facebook felt for Millennials in its early days.) We’ve seen this appetite fuel the rise of platforms like Discord, Twitch, and BeReal, because they prioritize authentic, small-group interactions—but they’re not the only ones. Whether they’re logging movies, swapping book recs, or comparing steps from their morning run, Gen Z is reimagining everyday apps as social spaces built around more than follower counts. Even major brands have noticed this shift and reacted to meet Gen Z’s growing desire for new social online spaces. Recently, Spotify added DMs and comments to feel more like a...
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