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3 Trends Making Influencing More Accessible to Young Creators

Young influencers are changing the industry through their approach to these three trends…

Written and Edited by the YPulse Editorial Team

Mar 30 2023
North America

KEY TAKEAWAYS

Influencers are encouraging pay transparency to help other creators make fair rates
User generated content is becoming a popular path for young creators who want to make content without having influencer-level follower counts
Still, “day in my life” content is one of the most common approaches to content creation because it never loses popularity

Every brand should know that influencers are a direct way to young consumers’ hearts: YPulse data shows they trust them more than most other public figures, and especially heed their judgement for product recommendations. So while everyone has been stressing over de-influencing (and wondering if it’s the end of creators telling followers what to buy), content creators have been as busy as ever. Not only are they continuing to market their fav brands, products, and online shopping finds, but they’re also leading influencing trends that that make it easier for others to succeed in the industry, too. YPulse data...