Every brand should know that influencers are a direct way to young consumers’ hearts: YPulse data shows they trust them more than most other public figures, and especially heed their judgement for product recommendations. So while everyone has been stressing over de-influencing (and wondering if it’s the end of creators telling followers what to buy), content creators have been as busy as ever. Not only are they continuing to market their fav brands, products, and online shopping finds, but they’re also leading influencing trends that that make it easier for others to succeed in the industry, too. YPulse data shows that young people see influencing as a viable career path, especially as creators become so open about how they make it work. Our New Content Creators trend report shows that 60% of young consumers agree “I am interested in promoting brands on social media.” But they’re doing so with new sources of knowledge on how to best make it their full-time job. Thanks to creator trends like these...
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