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3 Trends Making Influencing More Accessible to Young Creators

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Young influencers are changing the industry through their approach to these three trends… 

TL;DR

  • Influencers are encouraging pay transparency to help other creators make fair rates
  • User generated content is becoming a popular path for young creators who want to make content without having influencer-level follower counts
  • Still, “day in my life” content is one of the most common approaches to content creation because it never loses popularity
Every brand should know that influencers are a direct way to young consumers’ hearts: YPulse data shows they trust them more than most other public figures, and especially heed their judgement for product recommendations. So while everyone has been stressing over de-influencing (and wondering if it’s the end of creators telling followers what to buy),...

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