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Western Europe

Western Europe Gen Z Are Getting Money to Go Out and Have Fun

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European governments are helping Gen Z to get out of their homes and enjoy life, and here is a round-up of three recent examples…

TL;DR

  • Two in five Gen Z in Western Europe say they’re going out more than last year, showing how this gen wants to get out of the house
  • Governments in the region are incentivizing young consumers to go out, participate in cultural events, and travel
  • Europeans Gen Z can now use a voucher to go clubbing in Berlin, travel for free between France and Germany, and get a “culture card” when they turn 18 in Spain
The “safety net” culture in Western Europe makes many consumers expect the state to protect them against downturns, and be there for them in case of trouble. For example, YPulse told you how the French government responded actively to the COVID-induced mental health crisis by offering free therapy for all citizens. Now, post-COVID, governments across the...

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