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What Young Europeans Really Think About the Economy Right Now

We asked European Gen Z and Millennials if they think the economy is going through a recession, and here are their answers…

Written and Edited by the YPulse Editorial Team

Feb 28 2023
Western Europe

KEY TAKEAWAYS

Nearly all Gen Z and Millennials in Western Europe think we are in a recession or will be in the near future
The economic downturn is particularly felt in the U.K., where the majority of young people think their economy is experiencing a recession right now
Fewer French young consumers think we’re in a recession right now compared to their European peers

The state of the economy has been a hot topic in the past few months, and the news is constantly filled with headlines like “Are We In A Recession Yet?” Recession is more than a strict economic concept; it also reflects how confident consumers feel about the economy, and their attitude toward saving or spending their money. So, knowing if young Europeans think we’re in a recession—or not— is important because it tells us about their level of optimism, which influences their purchasing behavior. Brands also need to know how young consumers feel about the economy to best adapt their...