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Will Gen Z and Millennials Sign Up for Ad-Supported Streaming?

Streaming services are adding ad-supported offerings to up revenue and draw in new users, and this is how many young viewers are interested…

Written and Edited by the YPulse Editorial Team

Nov 29 2022
North America

KEY TAKEAWAYS

The majority of young people are interested in, or are already, watching streaming services with ads for a lower subscription cost
Netflix, Gen Z and Millennials’ top source of video content, is the most recent to offer an ad tier amid rising prices
Millennials and Millennial parents are the most likely to be interested in paying less for streaming with ads

Despite the fact that they’ve continuously raised their monthly subscription price over the past several years, Netflix remains the top service Gen Z and Millennials use to watch content weekly (though TikTok is catching up). But as their user numbers dropped over the last year, returning (and hopefully new) viewers are being presented with a cheaper option that comes with a catch: ads. (Also known as Gen Z’s greatest eye-sore.) The streaming giant rolled out a lower-price ad-supported tier a few weeks ago, and while a lower subscription price could appeal, YPulse research shows that 68% of 13-39-year-olds agree that...