The younger gens’ definition of splurges and luxury brands are not what you’d think… TL;DR The majority of Gen Z and Millennials define “expensive” as anything that costs more than $40  Any brand with a recognizable name can be considered luxury to these gens Quality is the major defining characteristic of what they consider to be a luxury item Gen Z and Millennials are unique consumers, and not just because of their affinity for online shopping. The way they define what’s “expensive” is being influenced by the world events that shaped their reality—for Millennials, many suffered the results of the...