NEW GEN Z 101: Unlock & Outlast Microtrends

Exclusive: How is Irish Spring performing with Gen Z & Millennials in North America?

Feb 16 2022

Get an exclusive peek at how Irish Spring is performing with Gen Z and Millennial consumers in the YPulse brand tracker.

Irish Spring has unveiled its first-ever Super Bowl ad, targeting Gen Z and Millennial males and showing the brand’s effort to modernize and evolve.

YPulse tracks over 1,100 brands across 20 diagnostics among 13-39-year-olds in 7 countries. Measure your brand health, monitor your key competitors, identify winning brand partnerships, and more. 

See how you can track Irish Spring and 1,100 other brands.