The Don’t Miss List

 

We’re looking back at the topics we’ve covered this week and rounding up the things that might not have made it in our posts the first time around, but that you definitely shouldn’t miss…

 

 

 

 

1. More Gen Y Female Comic Power

We wrote about Gen Y women being poised to take over comedy, and we don’t want you to miss that this week Mindy Kaling was named as one of Time’s 2013 100 most influential people in the world, Alison Brie’s incredibly popular reenactment of internet memes, or that Millennial-female powered Pitch Perfect is getting a sequel.

2. The Best Movie Award Moments

We gave you a Millennial recap of the MTV Movie Awards, but don’t miss the 14 best GIFs from the night, or the talked-about moment that Parks and Recreation star Aubrey Plaza attempted to steal Will Ferrell’s Comedic Genius award.

3. How to Catfish the World 

We wrote about catfishing being featured in Seventeen and J-14, but you shouldn’t miss instasham.me, a new “media arts project and social experiment” site that lets anyone fake a life of glitz and glam. Instasham provides fake pictures of beaches, fashions, European trips, parties and friends that you can easily post on your own Instagram feed.

4. The Next New Way to Shop

Yesterday we covered how Millennials are feeling like entrepreneurs (without risking a thing) by curating their own “stores” with products from around the internet. Don’t miss Svpply, an online community that lets users display image-board galleries of items from stores anywhere on the web that they want or own. Svpply was recently purchased by ebay and could change the way online shopping looks and works.

5. The Links We’re Sharing

We kept you up on the Essentials all week, but don’t miss the most intense email ever…

 
 
Ask Millennials some questions.
Log in to get started...

Want to talk to us about the article
or dive into a custom study?


Millennial News Feed

Quote of the Day: “I haven’t had children yet because I'm still working on getting my life in order.” –Female, 26, CA

Why did Apple face a backlash for gifting U2's new album to 500 million users? It seems that the marketing play went awry in part because those users found it “creepy” that Apple was able to invade and alter their music collection without their permission. Many of them got vocally upset, and Apple has released a free tool to allow people to delete the free album. The incident has shown that consumers are not comfortable with their technology being manipulated without their knowledge and approval, even if it means they’re getting a ”gift.” (PR Newser)

Though Millennials might not be buying houses en masse at the moment, they do want to own one in the future, and the use of real estate apps and sites is actually on the rise among 25-34-year-olds. As these consumers continue to move towards becoming home owners, they will “shape the future of the housing and mortgage industries.” Millennials will be looking for plenty of amenities, want to be close to the things they need, and desire smaller spaces that are more efficient and perhaps less formal than homes of the past. (Marketwatch)

Viral video watch: YouTube user Kutiman’s mashup of 23 separate, and unrelated, music videos into one song called “Give It Up” has earned over a million views in the last five days. The videos used include a six-year-old practicing piano, a drum tutorial, and plenty of individuals just playing their instruments alone for the camera, all combined to become the background track to Kutiman's vocals. The creative combination clearly appeals to Millennials’ hybrid music tastes. (Daily Dot)

Toms is arguably the most successful brand to tap into young consumers’ desire to save the world on the side, and incorporate social good into their purchases. Now Toms is partnering with Target for a new collection that, of course, has a charitable twist. Toms for Target will include clothes, shoes, and home goods for under $50—and for each purchase, Target will donate supplies like meals and blankets to a variety of charities. The collection will be in stores starting November 16th—just in time for holiday shopping season. (Fast Company)

If you haven’t heard of Destiny yet, it’s time to catch up: it is the most expensive video game ever made, and also the most pre-ordered in history. From the creators of Halo, the post-apocalyptic, visually stunning game was highly anticipated; its beta test this summer was downloaded by more than 4.6 million and the gameplay trailer was viewed more than 6 million times in only a few weeks. Destiny was released just last week and is expected to be an enormous hit—and potentially the next big franchise in gaming. (Washington Post)

Twice a month, we provide our Gold subscribers with a topline report that synthesizes hand-picked, illuminating data points and our insights and expertise. Interesting differences between males and females, older and younger Millennials, ethnicities, and more are highlighted, and relevant statistics are streamlined into an easily consumed, concise, visual takeaway. (Ypulse)

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

View our Client Case Studies